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Early adoption can be a kick in the teeth |
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Written by Affiliate Guru
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Friday, 22 September 2006 |
I often sign up to new merchant programmes on the day they are announced - ok I might not always do something with them straight away (in fact probably more often than not it's several weeks or months before I do something with them) - but nonetheless - I'll sign up to them straight away and if they're good, unique or just give me that indescribable 'buzz', I'll add them to my sites straight away.
This approach makes me an 'early adopter' - to coin some marketing parlance.
Generally being an early adopter is a good thing, but there have been a few occasions lately where merchants have made me feel this approach is a bit of a mistake - as they have started to offer increased commissions for 'new affiliates only' - maybe they have been watching too many adverts for a high street building society.
I can appreciate merchants wanting to recruit additional affiliates on to their programme, but offering commission rates to new affiliates way in excess of what you are offering your affiliates who have been with you since day 1 is in my opinion detrimental to the long term well being of your affiliate relationship.
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Keith's ramblings 
